Your Ads account, and owner permissions in the Firebase project that you Use a Google account that has administrator permissions in You can use Analytics by adding just a few lines of code to an Lists based on Analytics data can only be used by DisplayĬreate an Ads account, if you don't have one already. Then run ad campaigns directed at the users included in this audience. ForĮxample, you can create an audience of "Android users who live in Canada", and Properties, and then use those audiences to run targeted ad campaigns. You can create audiences in Firebase using any combination of events and user All users: Users who have installed your app.Purchasers: Users who have purchased an app or made an in-app purchase.Byĭefault, these audiences include the following: Mobile app marketing lists based on Analytics audiences.
When you link your Ads account to a Firebase project, you can create Google Analytics events to track as conversion actions in Ads.
You can define custom audiences in the Firebase console based on deviceĪ Firebase project can connect to multiple Ads accounts, each withĪfter you link Firebase and Ads, you can choose which Key capabilities Analytics audience segmentation
With Firebase and Ads, you can export audience lists toĪds and import events from Analytics into Ads. Tools that help you see how your Ads investment drives app installs and When you link Firebase and Ads, you get access to powerful Run targeted ad campaigns using Google Analytics audiences to engage your Drive installs, gain deep insights into ad conversions, and
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